Wednesday, November 02, 2005

Oops, they did it again!

I used to love Abercrombie & Fitch sweaters. I still wear them because they keep me amazingly warm. Their $10 clearance sale every year? Nice. Their itty-bitty camisoles and tees? Would love to fit in them. But seriously, they need to stop with the attitude tees, the racist slogans, and the gray lines they continously flirt with in all aspects of their merchandising.

Katie Couric on Today hosted several teenagers from the Women and Girls Foundation from southwest Pennsylvania today. They are organizing a girlcott of Abercrombie due to this year's controversial attitude tees demeaning blondes, brunettes, and women in general. It's not the first time someone's organized a boycott of Abercrombie. Before this, Abercrombie had their Asian fiasco (how much more stereotypical can you get?!). And before that, they endured uproar over their bare-skin-obsessed magazine, which is now defunct.

I talk a lot about empowerment and women power. And I think that Abercrombie, in putting this winter line out, does a great disservice to all the women in the world. Yes, I agree that it will only be dumb people who will buy these shirts. I agree that most teenagers wouldn't think of wearing them. However, Abercrombie needs to realize that they should not have put those tees out for sale in the first place. It is wholy inappropriate. Plus, some of the shirts just don't make sense! Like you really have to be missing a few screws in order to even wear something like that. Take a look.





Hm. Adored? I don't think so. Where does the phrase "blonde bimbo" come from? How about "blondes have more fun"? That's right, from guys who want to bag girls. Lust and adoration are way two different things. Oh, and in a recent Cosmo magazine, a poll concluded that guys actually preferred brunettes. In my mind, why should it even make a difference?



How about this one? Let's see, should we applaud them because a Phi looks like an I? Or maybe the Omega looks like an O? How about the Sigmas as E's? Please. Interesting concept, but it totally falls flat. Unless of course, Abercrombie wants to change the spelling of Greek to Grssk.


Of course! Every girl's dream is to be a double D! Who cares if we are simpering idiots who are not able to use our brains?! We'll just all find sugar daddies, shake our chests at them, and be pampered the rest of our lives, even when our chests start to sag, huge back problems overtake our lives, and our sugar daddy dumps our ass for a girl 20 years younger!


OH. Here is my personal favorite. Abercrombie, I guess Sesame Street was too G-rated and non-controversial for you. I count 16 names, not 15. However, I, being the brainy sort of girl that I am, can see that you may mean R-rated encounters. Then I gotta say, don't you have any self-respect?? Don't fill your poor pretty brain with so many names! You might confuse yourself! Because after all, good thing you're still relying on your chest!! (On a side note: It must be pretty great to be a George in today's world!)


This one...I gotta admit, I've used this line before. Or actually, have had this line asked of me before given my background. But unless you're willing to demonstrate the spatial positions of the nerve, artery, vein...you're apparently going to be relying a lot on that chest!

Are these tees demeaning? Depends on the beholder. Should these tees even be out in stores causing controversy? No. The unsaid rule that we were all taught in polite society is that if you can't say something nice, don't say it at all. And friends, we shouldn't even have to say it at all. So...join in the girlcott of Abercrombie and Fitch and hurt them where it hurts this holiday season.

Labels: , , , ,

0 Comments:

Post a Comment

<< Home